About

Bill helps business and product leaders to find new growth options, improve product and team performance, and enhance GTM strategy within Digital and Healthcare markets.

Example Projects

• Created & validated a novel business model for clinical trial recruitment by leveraging the patient base of a company’s chronic disease management solution

• Developed & executed the branding and communication strategy for a legal services firm consolidating over 200 acquisitions

• Assessed the product management process and staff of a specialized platform/services provider, specifying needed organizational changes and best practices

• Researched growth of the Chinese healthcare market to project viability for the expansion of a suite of clinical knowledge products

• Trained product management team and leaders in the pharmacy services business on digital product management best practices

• Coached the PM team of an international security products company to focus their NPD process

• Created a prioritization model for a healthcare information tool provider to rationalize feature trade-off decisions

• Developed & delivered a marketing training workshop for regional insurance provider team

• Conducted strategy sessions for the leadership of an established learning platform business to identify new growth opportunities

• Planned the customer success portal for a middleware provider in the healthcare information market

• Developed segmentation, personas, messaging, and sales enablement for a pharmaceutical analytics provider

• Planned marketing organization changes for an international construction standards firm

• Established new product management process at a workflow tools company & coached the PM team

• Trained Product Managers in: banking, finance, online auction, architectural fixtures, equipment rental, optical services, contract research, tool manufacturing, healthcare services, shipping, retail systems, industrial products, security, biotechnology, information systems, consulting services, and insurance industries

• Conducted product strategy workshops for a leading NFP organization among both PM and leadership

• Developed the business plan for the market & product expansion of an integration services firm

• Planned GTM and communications for a large, clinical research platform relaunch

[Over 100 completed engagements]

Approach

• Diagnose before prescribing

• Think long-term

• Roll-up the sleeves

About Bill Haines

Bill is a four-time VP Product/Marketing; former marketing agency Partner; consultant on over 100 client initiatives encompassing strategy, product, and GTM; product management expert who has trained more than 1,000 PMs; author of: The 21 Rules of B2B Marketing. He works with mid-size or larger companies and with start-ups that are facing a difficult challenge or a new opportunity.

Key expertise

• Strategy and Product Innovation

• Outcome-oriented Product Management Process and Optimization

• Market assessment, targeting, positioning, messaging, GTM strategy

Key corporate roles included

• VP Product/Marketing at Elsevier, the world’s largest information & analytics company in the healthcare space. Bill oversaw its leading digital SaaS platform, mobile apps, and other applications.

• VP Product/Marketing at Wolters Kluwer, the world’s second largest healthcare information & analytics company where he oversaw SaaS and traditional model software/data products including two, industry-leading clinical drug information database/applications.

• VP Product of large-scale ($29M funded) start-up SaaS information service for physicians (MD Consult) The organization was built and the product launched all within 18 months, achieving positive cash flow 6 months later and eventually penetrating over 90% of North American academic medical centers. The company was subsequently acquired.

Product Management Expertise

• Bill holds CPM, ACPMPO, and CDPM certifications in product management, has trained over 1,000 Product Managers, has written extensively on the topic, and has created specialized workshops covering product strategy, opportunity-solution trees, product marketing, leadership of product management organizations, and the individual assessment of Product Managers. 

Bill lives in St. Louis with his wife, his whisky collection, and a very small dog. He is father to three daughters, all of whom have successfully joined the larger world, perhaps making room for a larger dog one day.

 (Some, but not all, say he has a pretty good sense of humor too.)

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